Sunderland AFC finds new shorts partner in Elliot James

English football clun Sunderland AFC has announced a new partnership with law firm Elliot James (EJ Legal) who joins the Sunderland AFC Women’s team as their Official Back of Shorts Partner for the 2026/27 season. The partnership will see EJ Legal’s logo present on the back of the shorts of the Sunderland AFC Women’s team’s home, away and third kits for the WSL2 season. 

James Gray, CEO, SAFC Women, commented,

“We are pleased to be working alongside Grant and his team as we continue to grow the profile of the women’s game and create new opportunities for our partners to engage with our passionate fanbase. Partnerships such as this are a great opportunity to showcase the strength of businesses within our region, while providing a platform to build meaningful relationships both on and off the pitch. We’re looking forward to working closely with the Elliott James Legal team throughout the season and seeing what we can achieve together.”

Berni Sullivan, Owner, Elliot James Legal, said,

” EJ Legal are proud to be supporting SAFC Women in what we believe will be a breakthrough season for us both. We have big plans of our own for the year ahead, and we’re delighted to be taking that journey alongside the team. Following our recent rebrand, we’ve opened a new office on Fawcett Street in the heart of Sunderland — a site that has housed a legal practice serving Sunderland residents since 1880. We’re committed to continuing that legacy and supporting our Wearside community for generations to come.”