Bayern Munich inks multi-year deal with Wonderful

German football club FC Bayern Munich has announced a new multi-year partnership agreement with Wonderful who has joined the club as their Official Enterprise AI Partner. The three-year partnership will see Wonderful and Bayern work together and Wonderful will deploy their enterprise AI solutions including using it for fan services such as an AI agent that supports the club in providing digital ticket support. 

Rouven Kasper, Board Member for Marketing and Sales, FC Bayern, said,

“At FC Bayern, we are constantly looking for new ways to improve the experience for our fans while simultaneously strengthening our behind-the-scenes processes. Our partnership with Wonderful allows us to leverage the potential of enterprise AI through agents – starting with fan services and support on matchday when it matters most. We look forward to working together to develop effective solutions that meet FC Bayern’s high service standards.”

Bar Winkler, co-founder and CEO of Wonderful, added,

“Wonderful is delighted to partner with FC Bayern as it accelerates its enterprise AI ambitions. FC Bayern sets the standard for excellence on the pitch, across the organization, and now with AI. We’re proud to help extend that standard of FC Bayern.”