Newcastle United FC renew BetMGM partnership

Newcastle United Football Club have announced a multi-year renewal of their partnership with LeoVegas Group, which would see its sports betting and entertainment brand BetMGM remain their Official UK and European Betting Partner.

The renewed partnership will see BetMGM host the “BetMGM Half-Time Challenge” at Newcastle’s home ground, St James’ Park, as well as work with the club on various other fan engagement activities and other campaigns.

Dave O’Connor, Chief Revenue Officer, Newcastle United FC, commented:

“Our partnership with BetMGM has become a real favourite amongst our supporters over the last three seasons, consistently delivering memorable, fan-first experiences and generating viral moments that have driven our marketing ambitions.

“Renewing our partnership is testament to the strong trust and shared success we’ve built together. It reinforces our relentless ambition to build a powerful, global commercial portfolio, partnering with best-in-class brands across diverse sectors.”

Andy Wright, Managing Director UK&I, LeoVegas Group, said:

“Newcastle United’s ambition matches our own, and that shared drive is what’s made this partnership so natural from the start. Supporters have fully embraced the BetMGM brand, and moments like the Half-Time Challenge is exactly why we wanted to extend our commitment. As we continue to grow, partnering with a club that shares our appetite to get better every year is exactly where we want to be – and we’re looking forward to bringing even more of that signature Las Vegas energy to St. James’ Park this season and beyond.”