Manchester City FC announce new SeatGeek partnership
Manchester City Football Club have announced a new partnership with SeatGeek, designating it as their Official Primary Ticketing Technology Partner.
The deal will see Manchester City use SeatGeek’s technology to improve efficiency and deliver the best fan experience during the purchase of tickets through their website and app.
SeatGeek, which has worked with the club since 2018, will continue to provide City with the technology to direct the sale and re-sale of tickets, while having a branding presence on their digital and social platforms as well as in-stadia during their men’s and women’s teams’ home games.
Greg Swimer, Chief Technology Officer at City Football Group, commented:
“Continuously investing in the best technology to improve the online ticketing and membership experience for fans is a key priority for Manchester City.
“We have worked with SeatGeek for a number of years as our trusted ticketing technology provider and it’s fantastic to further integrate our two brands with the announcement of this global partnership. We look forward to continuing to work together over the coming years.”
Jordan Hitchen, Regional Director, EMEA at SeatGeek, added:
“Manchester City has worked with us since 2018, and we’re proud to continue that work through this new global partnership. Together, we’ve used technology to make ticketing more efficient and deliver a better experience for fans, and there’s more to come in the years ahead.
“Manchester City’s ambition and commitment to innovation align closely with our own, and we look forward to continuing to evolve the technology and experiences we provide across the Club’s matchdays, hospitality and events, while bringing our two brands closer together on a global stage.”
