Davis Cup finds new partner in Generali
World Tennis has announced a new multi-year partnership with Italian insurance company Generali, who has joined as the Presenting Partner of the Davis Cup. The partnership sees the tournament being renamed to the Davis Cup by Generali. The partnership will see Generali also have global broadcast integration, in-bowl visibility and prominent back-wall court branding and also their logo integrated into the Davis Cup branding.
The Davis Cup 2026 is currently on, having kicked off on February 6, 2026 and will conclude on November 29, 2026 in Bologna.
Ross Hutchins, Chief Executive, World Tennis, said,
“This is a proud day for World Tennis, as we announce a momentous partnership uniting two premium global brands with shared values and a commitment to creating meaningful experiences for fans and customers worldwide. Generali is the ideal partner to help take our prestigious competition to the next level and we are very excited to work with them for years to come. As the world’s premier competition in men’s team tennis, the Davis Cup offers unique passion and national pride on a global scale unprecedented in world sport. The Generali team value this reach and everything the Davis Cup stands for.”
Philippe Donnet, CEO Generali Group, said,
“We are delighted to partner with World Tennis for the Davis Cup, one of the most celebrated and recognised sporting events in the world. Generali has a longstanding connection with tennis, a sport that reflects many of the values we promote every day such as resilience, discipline and integrity. Through this partnership, we aim to harness the power of tennis to build on our commitment as a Lifetime Partner by encouraging active lifestyles and creating a lasting positive impact for individuals, families and communities.”
