Kevin Magnussen is a 29-year-old driver who is making his return to Haas and F1 for the 2022 season after the team decided to end their contract with Nikita Mazepin. The Dane, who made his F1 debut in 2014, has driven for McLaren, Renault and Haas, and now returns to Haas for a second stint. Magnussen is sometimes referred to as a rash driver who has achieved just one podium finish in his career.
Coming into the 2022 F1 season, Magnussen will have a point to prove to his team and have extra motivation to do well, having been dropped at the end of the 2020 season.
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Biography
Full name: Kevin Jan Magnussen
Date of birth: 5 October 1992
Place of birth: Roskilde, Denmark
Nationality: Danish
Current team: Haas
Kevin Magnussen’s Salary as driver: US$6m (as per The SportsGrail)
Kevin Magnussen’s Estimated net worth: US$24m (as per The SportsGrail)
First F1 appearance: Australian Grand Prix in 2014 with McLaren
Kevin Magnussen’s Sponsors
Jack & Jones
Jack & Jones is a globally recognised clothing brand which was founded in Denmark. In 2017, it announced a partnership with Magnussen as its new brand ambassador, and the F1 racer has been featured in several online campaigns since then. The personal sponsorship of Magnussen with Jack & Jones followed the driver to Haas as the company partnered with the team, their logos visible on the rear wing of the Haas VF-18.
In 2020, Jack & Jones ended ties with Haas as they let go of the Danish driver. However, the company still worked with Magnussen even while he was out of F1 and released The Kevin Magnussen Collection on its website.
Going forward, Magnussen is still a Jack & Jones brand ambassador, and it will be interesting to see if the company partners with Haas now that they have re-signed the Danish driver for the 2022 season.
STOK Emballage
STOK Emballage is a Danish company that specialises in the packaging industry and provides solutions to everyone: from small webshops to heavy production companies. In September 2020, both STOK Emballage and Magnussen announced a partnership that saw the former help in packaging Magnussen’s helmet, with its logo also being visible on said helmet.
Going into 2022, STOK Emballage is also acting as an official website sponsor for Kevin Magnussen, and it will be interesting to see if its logo will still be seen on his helmets during the season.
OmniCar
OmniCar is an online convenience services agency that looks to provide digital self-service solutions within the car industry. In February 2018, it announced a multi-year partnership with Magnussen.
In 2020, both parties decided to extend their partnership for the future, and as part of the deal, Magnussen also became a partner in the company, subscribing 580 of its shares.
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