Indian cricketer Shikhar Dhawan has been announced as a brand ambassador for fantasy sports platform MyTeam11.
One of the biggest fantasy sports platforms in the country, MyTeam11 holds the second largest market share. Since its inception in 2016, it has added over 15 million users.
Speaking about on-boarding Dhawan as a brand ambassador, Vinit Godara, Co-founder and CEO of MyTeam11, said:
“We are extremely delighted to have Shikhar on board as our brand ambassador. Over the years, Shikhar has been a consistent performer in international cricket for India and is admired throughout the nation. His ability to fearlessly face the toughest situations and lead as the anchor resonates with our brand’s core values. He also enjoys a high level of popularity and credibility in the cricket community which is consistent with the brand’s goal of becoming the most reputable and trustworthy homegrown fantasy sports app in India. With his addition to our team, we hope to further spark the growth of our brand in India.”
Dhawan added:
”MyTeam11 empowers the fans to be a part of the on-field action and put their knowledge of sports to test. It allows the fans to step in the shoes of a captain and make decisions which help their team to win. I am thrilled to associate with MyTeam11, a brand which takes fan engagement to a whole new level and makes the fans more connected to the game.
“Just not cricket, I was an active participant in football and volleyball during my younger years. So, I can connect with the vision of MyTeam11 as it’s a multi-sport fantasy destination for users.”
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