Indian professional cricketer Shubman Gill has been roped in as a brand ambassador by Tata Group’s financial services arm, Tata Capital.
The partnership will see Gill star in various multi-media campaigns, with Tata Capital aiming to portray itself as a “responsible financial partner” through the “Count on Us” campaign.
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Abonty Banerjee, Chief Operating Officer – Digital and Marketing, Tata Capital, commented:
“We are really excited to announce our association with Shubman Gill and to welcome him into the Tata Capital family. His journey in the world of cricket mirrors the journey of Tata Capital in the financial services sector – we are both driven by passion, skill, and a relentless pursuit of excellence. Cricket is a unifying sport in India across all customer segments. We see him as a great fit for our brand values of reliability, dynamism, innovation, and a determination to deliver the best. We believe that Shubman will play a vital role in the journey of growth of our brand as we strive towards becoming India’s preferred financial services company.“
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Gill added:
“It is a privilege to be associated with Tata Capital – a brand with a strong legacy of excellence, innovation and commitment. These are the same values that I live by as I strive to deliver consistency for the country. Tata Capital’s objective of empowering and enabling people to achieve their dreams resonates deeply with me, and I am delighted to be a part of this brand journey.“
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