Aston Martin Aramco F1 Team (AMF1) have roped in luxury cruise line Regent Seven Seas Cruises as their Official Global Cruise Line Partner on a multi-year deal.
As per the deal, Regent Seven Seas Cruises will work with AMF1 to bring on new guests and offer them engaging and unique experiences. The Regent Seven Seas Cruises logo will also feature on the AMF1 race car, driver suit, and official apparel.
Speaking about the deal, Jefferson Slack, Managing Director — Commercial & Marketing, Aston Martin Aramco Formula One Team, commented:
“The Aston Martin Aramco Formula One Team is delighted to embark on this exciting journey with Regent Seven Seas Cruises – a brand that truly shares our commitment to performance and pursuit of perfection. Both brands understand how important those once-in-a-lifetime moments are and the attention to detail that goes into delivering them. Together, I know that we can offer unparalleled experiences to guests across the globe and celebrate the moments that count.”
Andrea DeMarco, President, Regent Seven Seas Cruises, added:
“We are delighted to announce our new partnership with the Aston Martin Aramco Formula One Team, a brand that shares our values for excellence and luxury. Aston Martin Aramco is the epitome of high performance in Formula One which aligns perfectly with Regent’s world-renowned reputation for delivering unrivalled experiences. Together with Aston Martin Aramco, we hope to deliver once-in-a-lifetime memories to all our guests, providing opportunities for further discovery and enrichment on our sailings. The exclusive ‘Grandeur Prix’ prize is a fantastic way to honour the launch of this partnership by pairing a 10-night all-inclusive luxury cruise on our newest ship, Seven Seas Grandeur, with an incredible Aston Martin Aramco VIP race experience.”
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