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FC Bayern Munich partner with Tiger Balm

Aditya Chaudhuri Aditya Chaudhuri

FC Bayern Munich have signed a four-year partnership agreement with pain relief products brand Tiger Balm, roping it in as a Regional Partner in Southeast Asia and China.

The deal will last till 2028 and cover the following regions: Singapore, Thailand, Malaysia, Vietnam, Hong Kong SAR (China), and Mainland China.

Speaking about the Tiger Balm deal, Michael Diederich, Executive Vice Chairman of FC Bayern Munich, said:

We are delighted to announce our new partnership with Tiger Balm – a collaboration between two successful brands steeped in tradition and characterised by a long history of success. This partnership will give our club an even greater presence in the region.

Wee Ee Lim, CEO of Haw Par Healthcare, which owns Tiger Balm, added:

This partnership not only aligns two trusted and reliable brands but also brings a new level of excitement and engagement to our fans across Southeast Asia and China. Tiger Balm and FC Bayern share a heritage of excellence and trust among their fans. We are thrilled to embark on this journey together and look forward to a successful collaboration.

Bayern Munich partners with Tiger Balm
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Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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