Southampton Football Club have announced a partnership agreement with global energy drink brand Monster Energy, roping it in as their Official Energy Drinks Partner.
The deal will see Monster Energy gain branding presence at St. Mary’s Stadium, the Saints home ground, via pitch-side LEDs and big screens, while continuing to work on fan engagement activities with the club.
Monster Energy was previously a partner of the club between 2019 and 2023 as well.
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Greg Baker, Chief Revenue Officer at Southampton FC, commented:
“We’re incredibly excited to be working with Monster Energy again; a brand that shares our passion for creativity and innovation. We look forward to working in collaboration with Monster to reward our fans.“
Nick Watson, Sports Marketing Director at Monster Energy, added:
“We are extremely excited to be partnering once again with Southampton FC, a club with a passionate fanbase that Monster Energy can continue to excite and engage through authentic and value-added experiences throughout the season.“
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