This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Manchester United Football Club (MUFC) as their sponsors and partners for the 2024/25 season.
Also read: Premier League 2024/25 Sponsors
GLOBAL PARTNERS
Adidas
Man United’s deal with Adidas broke all kit deal records when it was announced back in July 2014. The German sportswear giant replaced its American rival Nike, whose £24m-a-season deal with United ended with the end of the 2014/15 season after a thirteen-year stint.
With the initial deal reportedly worth at least £750 million over ten years, Adidas has been the Official Kit Supplier of Man United since the start of the 2015/16 season. Its previous biggest contract at the time this deal was announced was its €35m-a-year contract with Real Madrid CF.
The two parties last renewed their partnership in July 2023—the new agreement reportedly worth £900 million and set to run until the end of the 2034/35 season.
TeamViewer
The Göppingen-headquartered German tech company was announced as MUFC’s new Principal Partner in March 2021.
Starting with the 2021/22 season, TeamViewer replaced Chevrolet as the front-of-shirt sponsor for Man United’s matchday kits. The deal, reportedly worth £235 million and covering both the men’s and women’s sides of the club, was initially set to run until the end of the 2025/26 season.
In December 2022, however, Yahoo! Finance reported that the two parties had agreed to mutually cut short the shirt-sponsorship agreement, with MUFC buying back the shirt sponsorship rights and actively looking for a new party to take up that role. Yahoo! Finance also reported that, despite losing the MUFC shirt sponsorship, TeamViewer would continue as an Official Global Partner of the club until 2026.
Snapdragon was announced as MUFC’s new front-of-matchday-shirt sponsor in September 2023 in a deal that would come into effect with the start of the 2024/25 season.
Tezos
The global open-source blockchain was announced as MUFC’s Official Blockchain and Training Kit Partner in February 2022 in a deal reported by The Athletic to be worth in excess of £20 million per season.
The partnership is aimed at introducing Web3 tech to the global MUFC fanbase, with the Tezos logo featuring on the players’ training shirt as well as on the coaching staff’s uniform. The partnership also entails co-branded fan experiences, with Tezos having also pledged “to support [the] Manchester United Foundation [the official charity arm of the club] with ongoing donations in tez, the native currency of the Tezos blockchain”.
DXC Technology
The Ashburn, Virginia-headquartered American IT services and consulting company was announced as MUFC’s Digital Transformation Partner in July 2022 as part of a multi-year agreement. DXC Technology also replaced Kohler as the club’s matchday shirt sleeve sponsor.
DXC Technology also acts as the Presenting Partner of the Manchester United Foundation, a role that entails “mentoring young people in the community, instructing on new technologies and teaching skills for future technology careers,” while also working with the club to enhance their daily business operations when interacting with their global fanbase.
Apollo Tyres
The Gurugram-headquartered Indian tyre manufacturer first partnered with the club in a three-year regional deal covering the UK and India in August 2013.
In May 2022, the two renewed and expanded their partnership in a three-year agreement that made Apollo Tyres the Official Tyre Partner of MUFC in a global deal.
Apollo, via its “Go the Distance” campaign, has gone on to build football pitches across Africa and India made out of recycled tyre rubber. Apart from branding rights, the MUFC deal also grants Apollo image rights for the club’s logo and players to feature on its products.
Betfred
The Warrington-headquartered British gambling company was announced by Man United in August 2022 as their Official Betting Partner—a role Betfred occupied at the club in 2006 as well.
The Red Devils last renewed their partnership with Betfred in 2023.
Cadbury
Man United signed a multi-year deal with food group Mondelez International, owner of the Uxbridge-based British confectionery brand Cadbury, in February 2020.
As part of the deal, the two parties work on creating MUFC-themed products and experiences for the club’s fans and consumers worldwide. The two also collaborate over Cadbury’s “Donate Your Words” campaign, which is a UK-based initiative to raise awareness regarding loneliness among the older generation.
The two parties last renewed their partnership in March 2023.
Canon Medical Systems
The Otawara, Tochigi-headquartered Japanese medical equipment company has been Man United’s Official Medical Systems Partner since 2013, a deal that was last renewed in October 2018.
The deal grants MUFC access to Canon’s medical examination and screening equipment—as well as timely upgrades to the same—which are installed at the club’s training facility at Carrington.
Casillero del Diablo
Chilean wine brand Casillero del Diablo (Devil’s Cellar), which is owned by Santiago-based Latin America’s largest producer and exporter of wines Concha y Toro, has been Man United’s Official Wine Partner since 2010.
The two parties last extended their partnership in October 2016.
Apart from branding rights, the aptly named “Devil’s Cellar” also has its wines poured in the VIP suites at the home of the Man United senior men’s team, Old Trafford.
DHL
The Bonn-headquartered German courier service became the front-of-shirt sponsor for Man United’s training kits in a four-year deal worth at least £40 million in August 2011.
In 2012, convinced that they would be able to generate more funds, the Glazer family, principal owners of MUFC, bought out DHL’s contract. Man United’s training kit sponsorship was later given to Aon Corp. DHL, though, continues to serve as the club’s Official Logistics Partner.
Doo Group
The Singapore-based financial services group was announced as MUFC’s Official Online Financial Trading Platform Partner in January 2023.
Apart from promotion of Doo Group itself, the deal is also focused on targeted promotion of its subsidiaries Doo Prime and Doo Financial across MUFC assets.
Estée Lauder
The American skincare brand signed a “first-of-its-kind” partnership agreement with the club to become their Official Skincare Partner in July 2023, with the deal focusing primarily on fan engagement in the China and Asia Pacific markets.
Since kicking off, the deal has resulted in co-branded marketing campaigns featuring players from the Man United senior men’s team to promote Estée Lauder products.
Extreme Networks
An end-to-end cloud-driven networking solutions provider, San Jose, California-based Extreme Networks was announced as MUFC’s Official Wi-Fi Network Solutions Provider and Official Wi-Fi Analytics Provider in January 2022.
Apart from branding rights, the partnership entails Extreme fitting Old Trafford with Extreme Wi-Fi 6E access points to deliver a wireless connectivity inside the stadium. Furthermore, analytics provided by the company’s proprietary tech ExtremeAnalytics provides the club real-time data pertaining to fans’ digital activity inside the stadium, helping them deliver more personalised fan experiences.
Konami
The Chuo, Tokyo-headquartered Japanese entertainment company was announced as Man United’s Official Gaming Partner in July 2019. As per the deal, Konami holds rights to feature Man United’s licensing, that includes real-life likeness of players, kits and stadium, in its annual eFootball (formerly Pro Evolution Soccer) release.
Despite the Konami deal, MUFC’s stadium and players remain licensed in eFootball’s rival video game series EA Sports FIFA (now EA Sports FC), given EA Sports’ exclusive image rights deal with the Premier League.
Malaysia Airlines
Headquartered at Kuala Lumpur International Airport, Malaysia Airlines is the flag carrier of Malaysia. In March 2024, the Asian airliner announced signing a multi-year agreement with MUFC, becoming the club’s official commercial airline in the process.
Apart from branding rights, the partnership also entails Malaysia Airlines offering MUFC-focused money-can’t-buy experiences.
Marriott Bonvoy
Man United signed Bethesda, Maryland-based American hotel chain Marriott Hotels as their first-ever Official Hotel Partner in October 2019.
As per the deal, Marriott provides its customers and MUFC fans a unique VIP experience at Old Trafford via its “Seat of Dreams” campaign; lucky Man United fans get a chance to enjoy a match at the Theatre of Dreams with exclusive VIP hospitality.
Marriott also offers other exclusive fan experience opportunities, like a chance to play on the Old Trafford pitch and be the club’s kit man and stadium announcer for a day.
For the 2023/24 season, Marriott Bonvoy, Marriott Hotels’ official loyalty programme, was listed on the MUFC website as their Official Hotel Loyalty Partner.
Melitta
The Minden-based German coffee company was signed as Man United’s Official Coffee Partner in November 2017, an initially regional deal that the club made global the year after.
As part of the deal, Melitta has overseen the refurbishment of Old Trafford’s Red Café. The two parties continue to collaborate on providing exclusive VIP fan experiences, with Melitta’s coffee served at Old Trafford’s hospitality suites.
The two parties last extended their partnership in October 2020.
MLILY
The Chinese mattress and pillow manufacturer has served as Man United’s Official Global Mattress and Pillow Partner since October 2016, a deal that was further extended in May 2018.
Apart from branding rights, the MUFC deal entails MLILY helping the club’s coaching staff to create bespoke sleeping environments for their players, with the company also holding the licence to make and sell MUFC-branded products.
The two parties last renewed their partnership in December 2023.
Paul Smith
The London-based apparel and jewellery company has maintained a relationship with MUFC since 2008. Currently listed as “Official Formal Wear Partner” on their website, Paul Smith was confirmed as the club’s official tailoring partner via a club statement dated August 15, 2023. A co-branded marketing campaign featuring Man United players Christian Eriksen, Luke Shaw, Aaron Wan-Bissaka, Diogo Dalot, and Facundo Pellistri was also unveiled with this announcement.
The current deal entails Paul Smith providing bespoke formalwear from its “Modern Working Wardrobe” range to the playing and non-playing staff of the Man United senior men’s team “for matches, special events and official appearances”, while also working with the Manchester United Foundation “to offer and fit suits for young graduates of its traineeship programme who are just entering the workforce”.
Remington
The Middleton, Wisconsin-headquartered American personal care brand became Man United’s first-ever Official Electrical Styling Partner in February 2019 in a deal covering both the MUFC men’s and women’s teams.
The deal sees the two parties collaborate over marketing campaigns to grow the Remington brand globally.
The two last renewed their partnership in January 2022.
Snapdragon
Man United announced a partnership agreement with San Diego, California-based tech company Qualcomm in August 2022, making its proprietary chip semiconductor products brand Snapdragon an Official Global Partner of the club.
Apart from branding rights, the partnership entails the two parties collaborating over fan experiences both inside Old Trafford and worldwide. Qualcomm also advises the club on “planned improvements to mobile connectivity at Old Trafford, which will enhance fans’ experience on matchdays”.
In early June 2023, Snapdragon was announced as the official presenting partner of that summer’s US pre-season tour of the Man United senior men’s team.
In September 2023, MUFC confirmed a three-year front-of-matchday-shirt sponsorship agreement with Qualcomm, which would see its Snapdragon brand replace TeamViewer on the front of all Man United matchday shirts with the start of the 2024/25 season.
Therabody
The Los Angeles, California-headquartered tech-based natural wellness solutions provider was announced as an Official Global Partner of the club in September 2022.
Covering both the men’s and women’s teams of the club, the multi-year deal sees Therabody products made available to the Man United players for training and recovery sessions, with educational and investigation programmes also put in place by the Therabody University to help the players learn more about physical conditioning and innovative recovery solutions.
Visit Malta
Man United signed a deal with the Malta Tourism Authority (MTA) in September 2019, which made “Visit Malta” an Official Global Partner of the club.
As part of the deal, MUFC promote Malta as a prime tourism destination, while the MTA offers exclusive travel offers to Man United fans.
The MTA and MUFC officially renewed their partnership in August 2022.
WOW HYDRATE
The Loughton-based English sports drinks manufacturer announced a multi-year global partnership deal with the club in November 2023, becoming their official sports hydration partner in the process.
The partnership sees the two parties work “together to deliver high-impact campaigns, featuring both the men’s and women’s first teams, highlighting the popular drinks brand with United’s global fanbase.” WOW HYDRATE products are made available at Old Trafford—across all matchday concourse retail points—as well as the club’s men’s, women’s, and academy training facilities at Carrington. Support for local grassroots football communities and production of a co-branded hydration drinks range are also part of the agreement.
FINANCIAL PARTNERS
CB Bank
The Yangon-based Burmese commercial bank has been the Official Financial Services Partner of the club for Myanmar since September 2019.
The deal has seen CB Bank offer its customers MUFC-themed prepaid, debit, and credit cards.
Emirates NBD (ENBD)
A partner of the club since September 2013, the Dubai-based government-owned bank is Man United’s Official Financial Services Affinity Partner for the UAE.
The deal has seen ENBD launch MUFC-themed prepaid, debit, and credit cards and offer its customers club-based rewards as well as opportunities for exclusive experiences.
Eurobank Direktna
The Athens-headquartered financial organisation has been Man United’s Official Financial Services Affinity Partner for Serbia since April 2014.
The deal has seen Eurobank launch MUFC-themed prepaid, debit, and credit cards and offer its customers club-based rewards as well as opportunities for exclusive experiences.
The two parties last renewed their partnership in June 2021.
ICICI Bank
The Vadodara-headquartered Indian financial services company has been Man United’s Official Financial Services Affinity Partner for India since August 2018.
The deal sees ICICI offer its customers MUFC-themed debit and credit cards along with club-based rewards as well as opportunities for exclusive experiences.
Invex Banco
The Mexico City-based Mexican banking group has been Man United’s Official Financial Services Affinity Partner for Mexico since June 2013.
The deal sees Invex offer its customers MUFC-themed credit cards along with club-based rewards as well as opportunities for exclusive experiences.
Maybank
Malayan Banking Berhad (doing business as Maybank) is a Malaysian universal bank, with its key operating “home markets” in Malaysia, Singapore, and Indonesia.
In 2023, Maybank and Manchester United signed an extension agreement to further strengthen their partnership with the launch of a new co-branded credit card in Indonesia.
Virgin Money
The Edinburgh-headquartered British banking and financial services brand has served as Man United’s Official Financial Services Partner in the UK since July 2016.
The deal sees Virgin Money offer its customers MUFC-themed credit cards along with club-based rewards as well as opportunities for exclusive experiences.
MEDIA PARTNERS
Following is a list of media, telecom, and streaming companies that have in place regional partnership agreements with Manchester United FC, which grant them exclusive broadcasting rights for all content produced by MUTV, the club’s in-house channel, for a specific region.
365 Media
The Reykjavík-headquartered Icelandic media company serves as Man United’s Official MUTV Broadcast Partner in Iceland.
Cytavision (Cyprus Telecommunication Authority)
The Nicosia-headquartered Cypriot telecom company serves as Man United’s Official MUTV Broadcast Partner in Cyprus.
GO
The Marsa-headquartered Maltese telecom company serves as Man United’s Official MUTV Broadcast Partner in Malta.
PCCW
The Hong Kong-based information and communications tech company has been Man United’s official telecommunications and broadcast partner in Hong Kong since July 2010.
The partnership has seen Now TV, PCCW’s payTV provider, serve as the club’s Official MUTV Broadcast Partner in the region. PCCW has also worked with the club over several fan engagement initiatives, along with giving out club-themed rewards and opportunities for exclusive experiences.
Spark New Zealand
The Auckland-headquartered telecom company serves as Man United’s Official Broadcast Partner in New Zealand.
StarTimes
The Beijing-headquartered Chinese electronics and media company signed a regional deal with Man United in February 2021 to become the Official MUTV Broadcast Partner in Africa. The deal covers over 30 sub-Saharan African countries.
Teleclub
The Zurich-based payTV broadcaster serves as Man United’s Official MUTV Broadcast Partner in Switzerland and Liechtenstein.
TV 2
The Bergen-headquartered Norwegian terrestrial television channel is Man United’s Official MUTV Broadcast Partner for Norway.
United Media
United Media serves as the club’s Official MUTV Broadcast Partner in Bosnia and Herzegovina, Croatia, Kosovo, Macedonia, Montenegro, and Serbia.
REGIONAL PARTNERS
Harves
Chinese property developer Harves has been MUFC’s Official Indoor Entertainment Centre Partner for the People’s Republic of China since January 2019.
Through the deal, Man United aim to open a series of club-themed entertainment and experience centres across China, each of which is set to feature exclusive immersive experiences for the club’s fans in the country.
The Hong Kong Jockey Club
The Hong Kong Jockey Club has been an Official Partner of Manchester United since 2012—a deal that was further extended in June 2016.
As part of the agreement, the two work together to conduct football programmes across youth levels in the region, with the MUFC academy playing at least one match in Hong Kong every year.
Sportsbreaks.com
The Manchester-based sports travel company became the Official Supporter Travel Supplier of Manchester United in June 2021.
As per the deal, Sportsbreaks.com offers “Match Break” packages that include an official ticket and a choice of overnight accommodation for home matches covering all tournaments Man United compete in. The company also offers travel support to the Man United season ticket holders and Executive Club members for the team’s away games, both domestic and international.
The two parties expanded their agreement in July 2022 to also cover the US and Canada markets.
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