This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the Eredivisie as its official sponsors and partners for the 2024/25 season.
Main Sponsor
KPN
The Rotterdam-headquartered Dutch telecom company has been the main sponsor of the Eredivisie since the 2017/18 season.
KPN first partnered with the Dutch topflight in 1990 in an association that lasted twelve years. It then returned as an official sponsor of the league in 2014 before becoming the main sponsor three years later.
In September 2023, KPN and the Royal Dutch Football Association (KNVB) extended their long-term cooperation until 2026.
Social Partner
Vrienden Loterij
The Dutch lottery has been the official Social Partner of the Eredivisie since 2005. Participation in the lottery allows fans to contribute to their football club’s youth academies.
Apart from branding rights, the partnership entails the two parties working together on several social ventures.
Also read: Ligue 1 Sponsors 2024/25
Betting Partner
Unibet
Unibet, an online sports betting and gaming platform owned by Kindered Group, signed a two-year partnership agreement with the Eredivisie in 2023, becoming in the process its official betting partner until the end of the 2024/25 season.
Unibet is also an official partner of multiple clubs in the league, including AFC Ajax, AZ Alkmaar, FC Utrecht, Heracles Almelo, and NEC Nijmegen.
Media Partners
ESPN
Eredivisie Media & Marketing CV (EMM) was established by the Eredivisie clubs in 2008 to leverage their collective media and sponsorship rights. The company’s first major achievement was the launch of the television channel Eredivisie Live.
In 2012, FOX International Channels acquired a majority stake in EMM, and Eredivisie Live was renamed to FOX Sports a year later. In 2019, The Walt Disney Company acquired the majority share; since January 1, 2021, the television channel has been known as ESPN.
In October 2023, the league clubs unanimously agreed on the outcome of negotiations regarding the media deal. In February 2024, the agreement regarding the extension of the Eredivisie rights from 2025 was finalised. The existing EMM collaboration agreement was thus extended for another five years, ensuring that ESPN will retain the domestic rights to the league post 2025.
NOS
Dutch public-service broadcaster NOS has been a long-time sponsor of the Eredivisie. In May 2022, ahead of the league’s 2022/23 season, NOS agreed a three-season extension to its long-running deal for highlights rights for Eredivisie games.
The current contract between EMM and NOS is set to run until the end of the 2024/25 season.
Official Suppliers
SportsDirect
The Dutch online sports equipment retail store also serves as an Official Supplier to the Dutch topflight.
Radio 538
Radio 538, a Dutch commercial radio station founded in 1992, became the official media partner of the Eredivisie after reaching an agreement in August 2023.
With this collaboration, the radio station is committed to the Eredivisie and its clubs, also offering regular prizes to its listeners.
Official NFT Supplier
Sorare
Sorare, a fantasy sport cryptocurrency-based video game, became a global partner of the Eredivisie in September 2021 after agreeing on a multi-year partnership deal.
In January 2023, the league extended its partnership with Sorare until 2025, the latter thus retaining its title as the exclusive NFT Fantasy Sports Partner of the league.
As per the deal, collectors and players from across the globe are able to collect, play, and win with digital cards of the league’s players.
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