Nottingham Forest Football Club have announced a five-year partnership agreement with hospitality services provider Sodexo Live, roping it in as their Official Catering Partner.
As per the agreement, Sodexo Live will provide the club with “enhanced premium hospitality and retail experience at the City Ground [home of the Forest men’s first team]”. The two will also work on providing the match-going fans with a host of services, which will include matchday retail operations, fan zones, premium hospitality deliveries, as well as non-matchday sales, marketing, and service execution.
Sodexo Live has pledged to create “15 permanent roles at the stadium and build a workforce of approximately 500 from the Nottinghamshire area, contributing to the local economy and community.”
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Paul Bell, Chief Operating Officer, Nottingham Forest Football Club, commented:
“We are excited to welcome Sodexo Live! to the Nottingham Forest family. With a proven track record in delivering top-tier hospitality and catering services, Sodexo Live! aligns perfectly with our vision for enhancing the matchday experience at the City Ground. This partnership will also bring the best possible service across the stadium and our brand-new Hospitality lounges for this season. We look forward to working with Sodexo Live! and creating a positive impact to all supporters and guests who visit the City Ground.”
Claire Morris, CEO, Sodexo Live UK and Ireland, added:
“We are absolutely delighted to partner with Nottingham Forest Football Club. This collaboration represents a fantastic opportunity to bring our food expertise in retail, event catering and hospitality to one of the Premier League’s most historic clubs. We are committed to creating an exceptional stadium experience for fans and visitors, ensuring that every match day and event is memorable. Our team is eager to begin this exciting journey and contribute to the continued success of Nottingham Forest.“
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