This article contains information regarding the organisations enjoying a strong branding presence across Saudi Pro League club Al-Nassr’s physical and digital assets as their sponsors.
Official Partners
Qiddiya
Qiddiya Investment Company is a closed joint-stock company wholly owned by the Public Investment Fund (PIF).
In February 2022, Qiddiya Investment Company signed a historic strategic partnership agreement with the two Saudi sports poles: Al-Nassr Club and Al-Hilal Club, for a period of two decades, starting from 2022 to 2042, at a value of 100 million Saudi Riyals annually for each club, with the possibility of reviewing the terms of the partnership agreement every five years.
The agreement includes many sports privileges for the two major clubs, contributing to increase sports investment opportunities in Asia, specifically in the Middle East, and enhancing Qiddiya’s position as the future capital of entertainment, sports and culture in the Kingdom of Saudi Arabia.
KAFD
In June 2023, Al-Nassr announced a multi-year partnership with King Abdullah Financial District (KAFD). Following the partnership, KAFD was named the platinum partner of the SPL club based in Riyadh.
Through this agreement, the branding of the company will be visible on the first team’s shirts until the 2025/26 season. Furthermore, the brand will also be widely displayed on the club’s digital platforms, in the stadium, and on team apparel and promotional materials.
Nupco
Nupco is the largest value-driven & centralized health care procurement, re-exporting, warehousing and distribution company for pharmaceuticals, medical equipment and supplies in the Kingdom of Saudi Arabia.
In July 2023, Nupco signed a three-year contract with Al-Nassr to become its official silver sponsor.
Gulf International Bank
Gulf International Bank is a Bahrain-based financial institution. In June 2023, Al Nassr announced signing a three-year partnership agreement with the Bahrain-based institution. Following the partnership, Gulf International Bank was named the silver sponsor of Al-Nassr FC.
Through this agreement, the financial institution will be attaining advertising and promotional rights. Moreover, the logo of the banking entity will also be visible in “Faris Najd’s” media publications and in many other commercial assets.
The collaboration will be aiming to develop the sporting sector in the country that can enhance Saudi’s economy.
Aroya Cruises
Aroya Cruises is the first local cruise line owned by the Public Investment Fund (PIF). In June 2024, Aroya Cruises signed a new partnership agreement with the Saudi Pro League club.
Noug
Noug, a brand of Sawani, is Saudi’s first company specialised in producing high-quality camel milk products. In Aug 2023, Al Nassr signed a three-year sponsorship agreement with Noug. Following the deal, Noug became a golden sponsor of the club. As part of the deal, Noug logo will be on the sponsor shoulder of the first team’s jerseys.
Tarshid
The National Energy Services Company “TARSHID” is a wholly-owned subsidiary of the Public Investment Fund (PIF). In August 2023, Al-Nassr Saudi Club signed a silver sponsorship agreement with the Saudi National Energy Services Company “TARSHID” for a period of three years. As part of the deal, “TARSHID” logos will appear in all Al-Nassr matches and media publications.
Tombolini
Tombolini, the Italian fashion wear giant, announced signing a partnership agreement with SPL club Al Nassr in June 2024. This collaboration will see Al Nassr’s players, technical staff, and top management dressed in Tombolini’s high-end, meticulously tailored suits, reinforcing the club’s polished image both on and off the field.
Adidas
German athleticwear giants, Adidas, signed a three-year partnership agreement with Al Nassr in February 2024. Following the agreement, the sportswear company will become the club’s official kit partner beginning with the 2024–25 season, with Adidas outfitting all teams and staff.
Leave a Reply