UEFA has announced a multi-year partnership renewal with global technology brand OPPO which will cover all of UEFA’s club tournaments including the UEFA Champions League, UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League. The timeline of the deal is for the 2024-27 commercial cycle.
OPPO will promote their smartphones, smartwatches, AI solutions and other cutting-edge technologies along with hosting various fan engagement activities during the Champions League. OPPO will also continue to support UEFA’s youth football development programs and will promote various grassroots programs.
Guy-Laurent Epstein, UEFA Marketing Director, commented,
“Over the past two seasons, OPPO smartphones and technologies have uplifted the UEFA Champions League experience for fans worldwide with their advanced imaging and AI capabilities. We now look forward to building on our collaboration to ensure that more people can feel the passion of football and be inspired by the UEFA Champions League.”
Billy Zhang, President of Overseas MKT, Sales and Service at OPPO, added,
“Our collaboration with UEFA over the past two years has highlighted our shared values in connecting and inspiring fans of all generations. We look forward to continuing to strengthen our partnership over the next three years, connecting fans closer to the match through OPPO’s innovations in imaging and AI technologies, and dedicating more resources to helping young players and the broader global football community experience the magic of football.”
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