When talking about Indian football, very few names pop out as much as Bhaichung Bhutia’s – arguably one of the country’s finest ever footballers to have graced the pitches across India and beyond.
Earlier this month, SportsKhabri had the honour of sitting with the Sikkimese Sniper himself and hear his views on the current Indian footballing scenario. Focusing on brand sponsorships within the game, Mr. Bhutia talks about how the brands’ outlook towards the game has changed over the last years, how they affect the game, and a need of open communication between the sport authorities and brands to facilitate more collaborations. He also recounts his own experience of getting that very first sponsor, and how football in general is looked at differently by kids and their parents as a veritable career option. He goes on to opine about the need for sports betting to be legalised and regulated within the country and the many advantages that could bring.
FIFA has announced a long-term partnership expansion of their agreement with online sports retailer Fanatics…
The WTA (Women’s Tennis Association) has announced a new multi-year partnership agreement with solutions and…
The Women’s National Basketball Association (WNBA) has announced a new multi-year partnership with footwear brand…
The Asian Football Confederation (AFC) has announced a new partnership with EA SPORTS FC who…
Instamart has announced a new partnership with publishing housePanini to launch the FIFA 365 Adrenalyn…
Here, we present our preview and predictions for Match 55 of the 2026 IPL season,…