Abhishek Sharma joins the De Beers family

Indian cricketer and ICC Men’s T20 World Cup 2026 winner Abhishek Sharma has been revealed as the face of the diamond company, De Beers Group. The partnership will see Sharma promote De Beers Group’s natural diamonds in India and strengthen their visibility across the country.

Abhishek Sharma, commented,

“I’m looking forward to partnering with De Beers as they share my passion for the timeless elegance of natural diamonds. I’ve always been drawn to diamonds for their understated sophistication and the unique story each one tells. This collaboration feels like a natural fit, and I’m excited to create something special together while celebrating the meaning and legacy of natural diamonds.”

Toranj Mehta, Vice President, Marketing, De Beers India, added,

“Abhishek embodies the character of natural diamonds through his confidence, authenticity, and clarity of self. He does not just wear diamonds. He reflects what they stand for: rarity, resilience, and inner fire. At De Beers Group, we focus on the emotional meaning diamonds hold, and Abhishek’s choice to wear them during important moments of his career makes this a powerful and contemporary narrative. We are thrilled to celebrate this moment for Indian cricket with him.”