Abhishek Sharma joins De Beers Group

Indian cricketer Abhishek Sharma has been unveiled as a face of De Beers Group, a British multinational diamond company, in India.

The partnership will see Sharma promote De Beers Group’s natural diamonds in India and with the aim of strengthening the brand’s visibility across the country.

On his De Beers team-up, Sharma commented:

“I’m looking forward to partnering with De Beers as they share my passion for the timeless elegance of natural diamonds. I’ve always been drawn to diamonds for their understated sophistication and the unique story each one tells. This collaboration feels like a natural fit, and I’m excited to create something special together while celebrating the meaning and legacy of natural diamonds.”

Toranj Mehta, Vice President, Marketing, De Beers India, added:

“Abhishek embodies the character of natural diamonds through his confidence, authenticity, and clarity of self. He does not just wear diamonds. He reflects what they stand for: rarity, resilience, and inner fire. At De Beers Group, we focus on the emotional meaning diamonds hold, and Abhishek’s choice to wear them during important moments of his career makes this a powerful and contemporary narrative. We are thrilled to celebrate this moment for Indian cricket with him.”