AC Milan expands Bitpanda deal

Bitpanda becomes back of shirt sponsor

Serie A giants AC Milan have expanded their partnership with Vienna-based crypto trading platform Bitpanda, who will serve as the club’s new Back-of-Shirt sponsor and will also become a Principal Partner of the club. The deal will see the Bitpanda logo present on the back of AC Milan’s jerseys under the player numbers. 

Bitpanda and AC Milan first teamed up in 2024 when the former joined as a Premium Partner and the club’s Official Crypto Trading Partner. 

Maikel Oettle, Chief Commercial Officer of AC Milan, said,

“We are thrilled to further strengthen our partnership with Bitpanda and welcome them onto our iconic red and black jersey as our new Back-of-Shirt sponsor. The expansion of our partnership reflects our shared values of innovation and excellence, as well as our mutual ambition to create meaningful experiences for our global fanbase, which spans over 500 million fans worldwide. We are proud to support Bitpanda in their growth journey and look forward to achieving even greater success together, both on and off the pitch.”

Eric Demuth, Co-Founder and CEO of Bitpanda, commented,

“The first six months of our partnership with AC Milan have been marked by great collaboration and mutual commitment. It quickly became clear that we wanted to take it even further – and now, the timing couldn’t be better. Starting with the Derby, we will be featured as the Back-of-Shirt sponsor, taking our partnership to the next level. Excited for what is ahead. Forza Milan!”