AC Milan net Konami deal

Konami joins as the Rossoneri’s Official Training Wear Partner.

Serie A league leaders AC Milan have roped in game developer Konami Digital Entertainment as their first-ever Official Training Wear Partner. Konami also joins as AC Milan’s Principal Partner from July 2022.
The partnership will see the Konami eFootball logo present on the men’s team’s official training kit from the 2022/23 season onwards. The training kit will be unveiled in the upcoming months with the design ‘combining the physical and digital universes’.

Casper Stylsvig, AC Milan’s Chief Revenue Officer, commented:
“We are thrilled to welcome Konami back into the AC Milan family as one of our Principal Partners and our very first Training Wear Partner for the men’s team. We are very excited about the potential that this partnership offers us both as a Club and a brand to break new ground together.”

Naoki Morita, KONAMI Digital Entertainment B.V.’s European President, added:
“Konami are very excited to be working with AC Milan once again. Becoming a Principal Partner of one of the biggest football clubs in Europe and also putting our brand on their training kit is an incredible opportunity. We are looking forward to working with the Club and creating an innovative partnership together.”