Two-time Indian Super League (ISL) champions Chennaiyin FC have renewed their long-standing association with Indian life insurance company ACKO as their associate sponsor for the 2023/24 season.
Founded in 2016, ACKO is one of India’s first digital insurers. As a long-term partner, ACKO has been actively engaging with and offering holistic support to the club’s various endeavours.
Through its partnership with Chennaiyin FC, ACKO aims to not only provide fans with unique experiences but also enhance brand recall and affinity among the loyal and passionate fanbase of the Marina Machans.
Commenting on the association, Chennaiyin FC Vice-President, Ekansh Gupta, said:
“We are delighted to have ACKO by our side for another season. Their commitment to fostering talent at the grassroots level and bringing fans closer to the club has been commendable. We are excited about embarking on a journey to accomplish shared milestones in the upcoming season.”
Nitin Khanna, Senior Director, Marketing at ACKO, said:
“We are glad to extend our partnership with Chennaiyin FC and support this beloved football team. We are looking to build on our association from previous years and increase further engagement with the fan groups of CFC. This collaboration underscores ACKO’s unwavering commitment to foster trust and genuine connections with the city and its people.
“Chennai remains a pivotal market in our expansion journey and this partnership continues to be a key ingredient of weaving ourselves into the cultural fabric of the city.”
One of the standout facets of this renewed association will be the rebranding of the B Stand at the Jawaharlal Nehru Stadium in Chennai, which seats one of the club’s loyal fan groups, to the “ACKO Stand”.
The Marina Machans are scheduled to play their second match of 2023/24 ISL season against NorthEast United FC in Guwahati on Friday.