Adidas has been announced as the Official Performance Footwear Partner for the Indian contingent at the 22nd Commonwealth Games 2022, which will be held between July 28 to August 8, 2022, in Birmingham, UK.
The partnership was announced with the launch of Adidas’ Supernova performance footwear, along with customised duffle bags and backpacks for the athletes.
Sunil Gupta, Senior Director – Brand Adidas, commented:
“We are incredibly proud of this partnership with the Indian Olympic Association for the CWG. Our endeavour is to support our athletes with the best performance gear to enhance their sporting experience and setting them up for success.“
The Indian contingent heading for Birmingham contains numerous Adidas athletes, including Mirabai Chanu, Hima Das, Nikhat Zareen, Manika Batra, Jeremy Lalrinnunga, Manpreet Singh and Lovlina Borgohain.
In June 2024, Sergio Pérez committed to a new two-year extension deal with the reigning…
Red Bull struggling again as Mercedes step up in Las Vegas It was Mercedes' George…
Multi-year deal signed The Ultimate Fighting Championship (UFC) has announced a new multi-year partnership agreement…
Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…
Spanish footballer Juan Mata has been revealed as an investor in new Major League Soccer…
Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…