Adidas has been announced as the Official Performance Footwear Partner for the Indian contingent at the 22nd Commonwealth Games 2022, which will be held between July 28 to August 8, 2022, in Birmingham, UK.
The partnership was announced with the launch of Adidas’ Supernova performance footwear, along with customised duffle bags and backpacks for the athletes.
Sunil Gupta, Senior Director – Brand Adidas, commented:
“We are incredibly proud of this partnership with the Indian Olympic Association for the CWG. Our endeavour is to support our athletes with the best performance gear to enhance their sporting experience and setting them up for success.“
The Indian contingent heading for Birmingham contains numerous Adidas athletes, including Mirabai Chanu, Hima Das, Nikhat Zareen, Manika Batra, Jeremy Lalrinnunga, Manpreet Singh and Lovlina Borgohain.
FIFA has recently signed a new regional partnership with global digital advertising company, Aleph, who…
Indian Super League (ISL) club Jamshedpur Football Club has recently announced a multi-year partnership renewal…
Formula One team Audi F1 Team has announced a new partnership with German eyewear brand,…
Indian healthy snack brand, Healthy Master has signed Indian cricketer Harshit Rana as their brand…
English football club Ipswich Town has recently announced a new multi-year partnership with LED display…
Formula One team Red Bull Racing has signed a new long-term global agreement with private…