AFC Ajax renew Olympia partnership

Amsterdamsche Football Club Ajax, commonly known as AFC Ajax, have announced an extension of their partnership with Olympia, a Dutch temporary employment agency.

The partnership extension will see Olympia remain an Official Partner of the club, the Main Sponsor of the Ajax Academy, and the Title Partner of the Future Cup, a youth football tournament organised by Ajax.

The extension, which takes the partnership through to 2029, will see Olympia’s logo continue to feature on the back of Ajax’s first-team shirt. With this renewal, the two parties look to continue to “develop talent, create opportunities and make a positive social impact together.”

Cas Biesta, Commercial Director of AFC Ajax, commented:

“We are delighted that Olympia has committed its future to Ajax for the long term. Talent development is at the heart of our club, and it is exactly in that area where Ajax and Olympia share the same vision. The fact that Olympia has chosen to remain connected to our academy, the Olympia Future Cup and Ajax’s first team demonstrates the confidence they have in our shared future. We are also proud of what we have achieved together beyond the football pitch. Through initiatives such as Uitgelezen Kans, we have shown that a partnership can also make a real social impact.”

Dimitri Yocarini, CEO of Olympia, added:

“From the very beginning, our partnership with Ajax has been about much more than visibility. We strongly identify with the way Ajax develops talent, creates opportunities and helps people get the very best out of themselves. That is why we are proud to extend this partnership and remain connected to the Ajax Academy, the Olympia Future Cup and Ajax’s first team in the years ahead. Together, we have made great progress over the past few years, both commercially and socially. We look forward to building on that momentum and continuing to invest in the future together.”