AFC Bournemouth have signed a partnership agreement with the Las Vegas Convention and Visitors Authority (LVCVA).
The multi-year partnership will put the “Visit Las Vegas” logo present on the club’s training kit, while also gaining in-stadium exposure at the Vitality Stadium, the club’s home ground, and matchday activations.
Jim Frevola, President of Business Operations, AFC Bournemouth, said:
“I’m excited to announce this partnership as it’s a great fit for both parties. Our ownership having roots in Vegas, and with the city itself fast becoming an important sporting destination, this makes for a strong relationship. I’m thankful to all at LVCVA for working with us to make this happen, and I look forward to seeing what we can create together.“
Steve Hill, President and CEO of the LVCVA, added:
“We are grateful to AFC Bournemouth for their partnership and bringing us the opportunity to expand our sports brand internationally. We look forward to delivering some of Vegas’ signature energy directly to Vitality Stadium throughout the remainder of this season and beyond.”
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