AFC partner with MATCH Hospitality Asia

The Asian Football Confederation (AFC) have announced a new partnership agreement with MATCH Hospitality Asia, who will join as the Official Hospitality Provider of the AFC Women’s Asian Cup Australia 2026. MATCH Hospitality Asia will work towards providing ticket-inclusive experiences at the stadiums during the tournament. 

MATCH Hospitality Asia will also run a hospitality programme which will include the MATCH Private Suite for exclusive and dedicated service, MATCH Club for a premium, shared hospitality lounge and MATCH Open Box with in-seat service with hospitality benefits including priority access gates, all-inclusive dining and beverage service, commemorative gifts, venue hosting and stadium parking,

Datuk Seri Windsor John, the AFC General Secretary, commented,

“Providing unrivalled match experiences is key to the AFC’s fan engagement efforts and we are delighted to continue our collaboration with MATCH Hospitality Asia, as we strive to deliver the best-ever edition of the AFC Women’s Asian Cup in Australia.”

Enrique Byrom, MATCH Hospitality Asia CEO, said,

“We are very pleased to be delivering another landmark event with the AFC and look forward to bringing our recent experience to Australia, where the stadiums and fan-following will guarantee a spectacular tournament.”

Patrick Murphy, CEO of Asia Football Group, added,

“Following the great success of the hospitality programme at the AFC Asian Cup Qatar 2023 and the AFC Champions League Elite Finals 2025, we are excited to expand our partnership with MATCH Hospitality Asia for the AFC Women’s Asian Cup Australia 2026. This collaboration continues to raise the bar for fan engagement and premium experiences across AFC competitions.”