Asian Football Confederation (AFC) renews Barbican partnership

The Asian Football Confederation (AFC) has announced a renewal of its partnership with Barbican, a non-alcoholic malt beverage brand.

Barbican will thus remain an Official Global Supporter of AFC club competitions for the 2025/26 season, covering the following tournaments: the Champions League Elite, the Champions League Two, and the Women’s Champions League.

Datuk Seri Windsor John, General Secretary, AFC, commented:

“The AFC is delighted to extend our collaboration with Barbican, and this partnership renewal is a tribute to the pivotal role and impact of the strategic reforms introduced in enhancing the world-class standards and widespread appeal of the AFC’s club competitions. We are proud to continue this rewarding journey with Barbican and look forward to working closely with them to deliver more innovative and engaging content to further deepen our connection with our passionate fanbase in Asia and beyond.”

Kelly Rafferty, General Manager of Rani Refreshments, added:

“We’re proud to continue our partnership with the AFC, now as a Global Supporter, a milestone that reflects Barbican’s growing presence and connection with football fans across Asia. This renewed collaboration builds on our shared passion for bringing people together through the spirit of the game, championing real refreshment for the moments that unite fans everywhere.”

Patrick Murphy, CEO, AFG, said:

“We’re excited to continue working with Barbican as our Official Global Supporter for the 2025/26 season. Their innovative approach to connecting fans and supporting the game will help elevate the tournament experience this season.”