The Asian Football Confederation (AFC) has announced a new partnership renewal with the HOY media network (HOY), who will continue on as the Official Media Partner of AFC in Hong Kong. The partnership renewal will see HOY acquire the media rights for AFC Asian Cup Saudi Arabia 2027, the AFC U20 Asian Cup China 2027, the AFC Champions League Elite 2026/27 and the AFC Champions League Two 2026/27, alongside certain rights to the AFC Women’s Champions League 2026/27 as they aim to provide coverage from the top Asian football events to the fans in Hong Kong on their free-to-air channels – HOY 76, HOY 77 and HOY 78.
Datuk Seri Windsor John, General Secretary, AFC, commented,
“Renewing our partnership with HOY ensures that our flagship national team and club competitions remain highly accessible to the vibrant football community in Hong Kong, China. This agreement highlights our shared commitment to expanding the game’s footprint, and we are confident that HOY will continue to deliver the highest standards of broadcasting for our passionate fans in the territory.”
Patrick Li, Chief Sports Officer of i-CABLE Communications Limited, said,
“We are delighted to partner with the AFC once again to bring a series of Asia’s grandest international football tournaments to our viewers. Sports have always been a cornerstone of HOY’s programming that we take immense pride in. Moving forward, HOY will leverage its comprehensive media network across multiple platforms—including television, our official website, and mobile application—to broadcast the matches, ensuring fans will not miss a single moment of the thrilling action.”
Patrick Murphy, Chief Executive Officer of Asia Football Group (AFG), added,
“HOY has been a trusted partner of the AFC for three seasons, and this renewal reflects the strength of that relationship. In addition to the AFC’s club competitions, we’re especially pleased to see the AFC Asian Cup return to HOY following the 2023 edition, bringing Asia’s most coveted national team competition back to fans in Hong Kong, China on a free-to-air platform.”
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