AFC partners with Visa for Saudi Arabia Asian Cups

The Asian Football Confederation (AFC) has recently signed a new partnership agreement with digital payments leader Visa, who will join AFC as the Official Global Supporter for the AFC Asian Cup Saudi Arabia 2027 and the AFC U23 Asian Cup Saudi Arabia 2026.  Visa will work with the AFC on various fan experiences during the AFC Asian Cup Saudi Arabia 2027, which will include official coin toss ceremonies at selected matches, player escort programmes for young fans, and curated digital content as well. Visa customers and partners will also have access to exclusive opportunities, giving them unparalleled access to the tournament. 

Datuk Seri Windsor John, General Secretary, AFC, commented,

“Visa has been an exceptional partner of the AFC and Asian football, and we are delighted to strengthen our existing ties and work in close partnership with them to create more lasting memories of the Asian game for our passionate fans across the Continent and beyond.”

Ali Bailoun, Senior Vice President and Group Country Manager for Saudi Arabia, Bahrain, and Oman at Visa, said,

“Football unites people, nations, and economies. As the game continues to thrive across Saudi Arabia, Visa is proud to support this growth by enabling secure commerce and world?class fan experiences through our trusted global network.”

Patrick Murphy, CEO, AFG, added,

“We are thrilled to continue our growing relationship between Visa and the AFC as our Official Global Supporter for these two competitions, ensuring memorable experiences for everyone involved.”