AFI signs new deal with PUMA

Athletics Federation of India signs deal with PUMA

May 17, 2024

The Athletics Federation of India (AFI) has announced a multi-year partnership agreement with sports brand PUMA, the latter joining as the Official Kit Sponsor of the former.

As per the deal, PUMA will provide AFI athletes with high-performance apparel, footwear, and travel gear.

PUMA has stated that more than 400 athletes will be provided with its products, which are designed to “enhance movement, aerodynamics, and ultimately, speed”.

Adille Sumariwalla, President, Athletics Federation of India, commented:

Our association with PUMA represents a significant milestone for India’s athletes. With their high-quality gear, we are not only enhancing the performance of athletes but also creating a culture of excellence within the country’s sporting community. We are confident that this partnership will propel Indian athletics to new heights on the global stage.” 

Indian track and field athlete Neeraj Chopra said:

As an athlete training for 12 years, I know the importance of high-quality gear for high-level practice. With the Athletics Federation of India teaming up with global sports brand PUMA, Indian athletes across all levels will now have access to training gear of international excellence, assisting us to express our best in our game now. This partnership signals the bright future of Indian sport.

Asian Games silver medallist Kishore Kumar Jena said:

PUMA and Athletics Federation of India teaming up to invest in athletes is a big milestone for the Indian sporting scene. I am extremely excited to see how this partnership will transform our game at tournaments worldwide and help us turn our dreams into reality.

Indian runner Subha Venkatesan stated:

I am extremely happy to see the collective commitment of the Athletics Federation of India and PUMA towards nurturing the next generation of sporting talent and fostering a culture of success in the country. I am confident that this partnership will bring out the best in me and help me achieve my goals this year.” 

Karthik Balagopalan, Managing Director, PUMA India, said:

At PUMA, we strongly believe in serving the athletes and helping them realise their full potential with our world class performance products. We are thrilled to partner with the Athletics Federation of India and help our athletes perform at the highest levels in various sporting disciplines across the globe. Together with the Athletics Federation of India, we will accelerate this transformative journey in Indian athletics.” 

Arne Freundt, CEO, PUMA SE, added:

More than 75 years ago, PUMA’s founder Rudolf Dassler had the vision to develop products for athletes that would give them the speed, the agility and the nimbleness of a puma. We are excited that we can now bring this spirit to the Athletics Federation of India. India is one of the most dynamic markets and we hope that by achieving success with the Athletics Federation of India, we can together inspire the next generation of athletes.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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