This article contains information regarding the organisations enjoying a strong branding presence across Saudi Pro League (SPL) club Al Nassr FC’s physical and digital assets as their official sponsors for the 2024/25 season.
Qiddiya Investment Company is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia, the sovereign wealth fund of the country.
In February 2022, Qiddiya signed a historic strategic partnership agreement with Al Nassr FC and Al Hilal SFC for a period of two decades, from 2022 to 2042, at a value of SAR 100 million (Saudi Riyal) annually for each club, with the option of reviewing the terms of the agreement every five years.
The agreement includes several sports privileges for the two clubs, contributing to increase sports investment opportunities in Asia, specifically in the Middle East, and enhancing Qiddiya’s position as the future capital of entertainment, sports, and culture in Saudi Arabia.
In June 2023, Al Nassr announced a multi-year partnership with King Abdullah Financial District (KAFD), naming it their platinum partner.
As per this agreement, the KAFD branding is to feature on the Al Nassr first team shirts until the end of the 2025/26 season. The branding is also displayed on the club’s digital platforms, inside their home ground (King Saud University Stadium), as well as on team apparel and promotional materials.
Nupco is a centralised health care procurement, re-exporting, warehousing, and distribution company for pharmaceuticals, medical equipment, and supplies within the Kingdom of Saudi Arabia.
In July 2023, Nupco signed a three-year deal with Al Nassr to become their official silver sponsor.
Gulf International Bank is a Bahrain-based financial institution. In June 2023, Al Nassr announced signing a three-year partnership agreement with it, roping it in as a silver sponsor.
As per this agreement, Gulf International Bank enjoys advertising and promotional rights across Al Nassr assets. The collaboration is also aimed at developing the Saudi sports sector.
Aroya Cruises is the first local cruise line owned by the Public Investment Fund. In June 2024, it signed a partnership agreement with Al Nassr.
Also read: Al Hilal SFC Sponsors 2024/25
Noug, a brand of Sawani, is Saudi’s first company specialising in producing camel milk products. In August 2023, Al Nassr signed a three-year sponsorship agreement with it.
Noug thus acts as a golden sponsor of the club, with its logo featuring on the shoulder of the Al Nassr first team’s jerseys.
The National Energy Services Company “Tarshid” is a wholly-owned PIF subsidiary. In August 2023, Al Nassr signed a three-year silver sponsorship agreement with it.
As part of the deal, Tarshid’s branding features in all Al Nassr matches and media publications.
Tombolini, an Italian fashion wear brand, announced signing a partnership agreement with the Saudi club in June 2024.
Apart from branding rights, this collaboration entails Al Nassr players, technical staff, and management being dressed in bespoke Tombolini suits.
The German sports equipment and sportswear giant signed a three-year partnership agreement with the club in February 2024.
As per the agreement, Adidas has been acting as the club’s official kit partner since the beginning of the 2024/25 season.
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