Alex Albon: Brand endorsements | Business ventures | Notable charity work

This article contains information about the brand endorsements, business ventures, and notable charity work of Thai-British racing driver Alex Albon.

CURRENT ENDORSEMENTS

MDM Design

MDM Design is an Australian creative agency that designs automotive helmets. Having worked with the company in the past, Alex Albon rekindled his association with MDM Design after joining Williams Racing in 2019. 

Albon sported a custom-designed MDM helmet featuring his pets during the 2024 British Grand Prix. 

Monsoon Valley

In 2022, Monsoon Valley, a Thai wine and non-alcoholic grape juice company, signed Albon as a brand ambassador. The Thai brand’s logo thus appears on the F1 driver’s racing helmet and overalls. 

PREVIOUS ENDORSEMENTS

Red Bull

Albon came through the Red Bull driving academy and also raced for their sister F1 team Scuderia Toro Rosso in 2019. He moved on to Williams in 2022 but was seen sporting the Red Bull logo on his helmet while driving for Williams.

PTT Lubricants

PTT Lubricants, a Thai lubricants and oil company owned by PTT Oil and Retail Business (PTTOR), had been working with Albon since his Formula 2 days and continued doing so when he moved to F1 with Scuderia Toro Rosso in 2019. 

The partnership ended when Albon joined Williams.

Moose Cider

In 2019, Thai premium apple craft cider company Moose Cider roped in Albon as a brand ambassador. 

As part of the deal, the brand’s logo appeared on Albon’s racing helmet, starting with that year’s German Grand Prix.

The partnership ended when Albon joined Williams.

Fetch.ai

Artificial intelligence (AI) and machine learning (ML) platform Fetch.ai partnered with Albon for the 2022 Formula One season. 

BUSINESS VENTURES

TGL Investment

Albon has a stake in a San Francisco–based franchise competing in TGL, which is a tech-focused indoor golf league created by Tiger Woods and Rory McIlroy. Other big names that have invested in the project include English professional footballer John Stones and NBA star Stephen Curry. 

TMRW Sports

Albon, along with several other well-known athletes, has invested in TMRW Sports, a sports, media, and entertainment technology organisation backed by APEX Capital, an investment company based out of Lisbon, Portugal.

NOTABLE CHARITY WORK

In the past, Albon has helped raise close to £100,000 for Iceman Charity, which supports the Wat Sakraeo Orphanage in Thailand. To that end, he raised money through auctioning his racing helmet used during the 2022 Singapore Grand Prix.