Alexia Putellas: Sponsorship deals | Brand endorsements

There’s a case to be made whether one should start considering two-time Ballon d’Or winner Alexia Putellas one of the greatest female footballers of all time. The Spain and Barcelona Femení skipper has already won every major trophy and individual honour available at the club level, cementing her place as a modern great.

Despite being out with injury for much of last season after her heroics for club and country the season prior, Putellas won her second consecutive Ballon d’Or. Her timely return before the 2023 World Cup will give La Roja that much-needed boost given their young squad. 

In this article, we look at Putellas’ sponsorship deals and brand endorsements.

Current deals

Nike

Putellas signed a multi-year footwear sponsorship deal with American multinational sportswear and footwear manufacturing company Nike in 2019. She actively promotes Nike products on her social media handles.

Cupra Racing

Cupra Racing is a high-performance motorsport subsidiary of Spanish automobile manufacturer SEAT. Putellas was signed by the Spanish automobile manufacturer in January 2022 on a multi-year deal. 

Oakley

Oakley is a California-based eyewear manufacturing company, currently operating as an independent subsidiary of EssilorLuxottica. In March 2023, it announced the signing of Putellas as a brand ambassador. 

Allianz

Allianz is a German multinational insurance and financial services corporation. The Munich-based company roped in Putellas as a brand ambassador in April 2022. 

Mango

Mango is a Spanish clothing design and manufacturing company founded in 1984. The Barcelona-based company announced its tie-up with Putellas in February 2023. 

Spotify

Spotify is a Swedish audio streaming and media services provider founded in 2006. Its Spanish division has a multi-year brand ambassador deal in place with Putellas.

MartiDerm

MartiDerm is a Spanish cosmetics company with a market spread across 30 countries. The Catalonia-based company announced its partnership with Putellas via a social media post in June 2022. 

Hublot

Hublot is a Swiss luxury watchmaker founded in 1980. It operates as a wholly-owned subsidiary of French luxury conglomerate LVMH. Putellas and Hublot announced a partnership in November 2021. 

Lego

Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately-owned company in Billund, Denmark. Putellas joined Lego in November 2022 and has since taken part in many of the interaction events organised by the company. 

Iberdrola

Iberdrola is a Spanish multinational electric utility company based in Bilbao. In January 2021, Putellas signed a multi-year deal with Iberdrola, becoming one of its ambassadors for equality in sports. 

Visa

A leader in digital payment technology, Visa is an American multinational financial services corporation and one of the world’s largest card payment companies. The San Francisco-based company roped in Putellas on a three-year deal in 2019. This deal was later renewed in 2022. 

PREVIOUS DEALS

Hyperice

Hyperice is an American recovery and movement enhancement technology company specialising in recovery, mobility and improved performance of muscles and joints. The company signed on Putellas as a brand ambassador on a two-year deal in 2021. 

Isdin

Founded in 1975 in the Catalonian capital, Isdin is a Spanish dermatological brand with a wide European market. The Barcelona-based skincare company roped in Putellas as a ambassador in March 2019. However, their association came to an end in May 2020, during the first phase of the COVID-19 lockdowns.