Alfa Romeo announce new partnership with MASCOT

Alfa Romeo have announced a new partnership with workwear brand MASCOT. The partnership will see MASCOT provide the Swiss Formula One team with its products, which will also be present at Sauber’s headquarters in Hinwil, Switzerland.

Additionally, the MASCOT branding will also be present on the team’s race car, driver race suits and on the mechanic’s suits and helmets. 

Alessandro Alunni Bravi, Managing Director of Sauber Group and Alfa Romeo F1 Team Stake representative, commented:

“We are pleased to welcome MASCOT to Alfa Romeo F1 Team Stake, and we are looking forward to working together with a company that puts uncompromising quality and safety at the heart of their mission. Just like us, MASCOT is committed to excellence in their development and production processes, as well as ensuring the highest sustainability standards: their vast range of products and their reliability is another strength of their offer and one of the key deciding factors in building a partnership with them.“

Michael Grosbøl, CEO and owner of MASCOT, added:

“Following several years of experience in Motorsport, we are delighted to enter a partnership with Alfa Romeo F1 Team Stake. We chase excellence in all our activities and never compromise; this is the foundation for everything we do at MASCOT, and we share these values with the team, together with an attentive eye for sustainability. The many engineers and mechanics working at the Hinwil headquarters, the behind-the-scenes heroes, are crucial to the team’s on-track achievements: their efforts only deserve the best workwear to perform in, and we are proud to grant that with MASCOT CUSTOMIZED.”