Formula One team Alfa Romeo have announced a new partnership with automotive aftermarket company Fix Network.
The partnership will see Fix Network use Alfa Romeo’s platform to open up to newer audiences. The Fix Network logo, in turn, will feature on the inner rear wing endplates of the Alfa Romeo race car.
Also read: Alfa Romeo Racing Orlen Formula One Team Sponsors 2023
Alessandro Alunni Bravi, Team Representative, Alfa Romeo F1 Team Stake, commented:
“I am delighted to welcome Fix Network to our growing family of partners. As a global leader in the automotive aftermarket sector, Fix Network are used to providing excellence to their customers, an approach we are committed to as well. Throughout this partnership, Alfa Romeo F1 Team Stake will help Fix Network gain exposure to the huge international audience of Formula One, boosting their brand recognition and helping them market their products and services to a diverse and engaged global audience.
“There will also be a significant opportunity to exchange know-how, and to introduce Fix Network to fields, such as materials science, in which Alfa Romeo F1 Team Stake is at the forefront of development.“
Steve Leal, President and CEO of Fix Network, said:
“We are thrilled to join forces with Alfa Romeo F1 Team Stake as Formula One stands as the premier global motorsport. Formula One embodies excellence, speed and uncompromising quality, values that perfectly align with Fix Network’s unwavering commitment on a global scale. Collaborating with Alfa Romeo F1 Team Stake offers Fix Network a substantial opportunity for worldwide visibility and brand establishment. This partnership will unlock new avenues for our products, brands and services, facilitating innovative connections with consumers.“
Harry Dhanjal, Global Vice President of OEM Relations and Strategic Market Development of Fix Network, added:
“This partnership opens doors for Fix Network, offering valuable networking prospects that may lead to future collaborations with other businesses in existing, new and emerging markets.“
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