Alfa Romeo unveil Accelleron partnership

Accelleron joins as Official Partner of the Swiss racing team.

Swiss Formula One team Alfa Romeo have announced a new partnership with high-performance engineering brand Accelleron. The partnership will see both Alfa Romeo and Accelleron exchange valuable data, principles and processes to help support innovation for both.

As an Official Partner, the Accelleron branding will be visible on the Alfa Romeo race cars and race suits of both their drivers.

Frédéric Vasseur, CEO of Sauber Group and Team Principal, Alfa Romeo Racing, commented:
“Sauber Technologies embodies the knowledge and expertise of 50 years of motorsport competition, and we look forward to putting this to good use in our partnership with Accelleron. Together we share a drive for sustainability, innovation and teamwork – as well as an agile and efficient engineering approach geared towards high-quality products. I’m excited about the opportunities this collaboration will bring to life.”

Jan Monchaux, Technical Director of Alfa Romeo F1 Team ORLEN, added:
“Formula One is often described as a high-speed laboratory. The partnership with Accelleron will allow both of our skilled teams to work together to improve the flow of innovation from the racetrack into the real world. This is an exciting development and one that has the power to make a difference across multiple touchpoints.”

Oliver Riemenschneider, CEO of Accelleron, stated:
“I am delighted that Accelleron is partnering with Sauber Technologies and making this exciting move into Formula One with Alfa Romeo F1 Team ORLEN. Through this collaboration, we are bringing together two icons of Swiss technology and innovation. This is a collaboration that will focus on the exchange of intelligence, experience and insight to enable the transfer of progress and innovation from one high-performance sector to another.”

Alfa Romeo are the final team to have unveiled their new car for the upcoming season. The Swiss team had their car launch on February 27, and after a troubled three days in Barcelona during pre-season testing, they will hope for better luck when they move to Bahrain for the official pre-season test before the season kicks off.