Alfa Romeo working towards sustainability goals through Kick Out Plastic partnership

February 23, 2023

Alfa Romeo have announced a new partnership with Kick Out Plastic, a global initiative seeking to promote positive changes in behaviour and choices in an attempt to improve the planet’s health through the power of sport. The partnership sees Kick Out Plastic join as the Official Sustainability Partner of the Swiss Formula One team.

The partnership is in line with Alfa Romeo’s sustainability goals and their commitment to social and ecological responsibilities both on and off the track. The partnership will see Alfa Romeo continue to reduce use of single-use plastics in their hospitality area. Their drivers and team members will use reusable drinking bottles provided by Kick Out Plastic. The partnership will also see the Kick Out Plastic logo feature on the driver overalls and also on various other team assets. 

Alessandro Alunni Bravi, Managing Director of Sauber Group and Alfa Romeo F1 Team Stake representative, commented:

We are delighted to welcome Kick Out Plastic to Alfa Romeo F1 Team Stake. Sustainability is a topic of fundamental importance for our team, as well as for the Sauber Group, and for this reason we are committed to social and ecological responsibility: we don’t just exist in a bubble, but we are part of the cultural, social, and environmental fabric of our planet. Together with Kick Out Plastic, we pledge to make our Formula One operations even more sustainable, facing up the challenges of climate change and promoting an eco-friendly future.

Lars Böcking, Kick Out Plastic’s President, said:

We are proud and thrilled to become Official Sustainability Partner of Alfa Romeo F1 Team Stake: we share a common vision, to make use of the immense power and influence of sport to reach people and inspire positive changes in behaviours and choices. Considering how the current climate emergency has been largely caused by many small, individual actions, it often still seems people prefer to point fingers and blame rather than make easy changes or take responsibility. 

Sport instantly highlights the values and importance of teamwork, setting goals together and a pathway to achieving positive, incremental changes. We look forward to working together and forming a powerful, passionate collaboration to promote a more sustainable future.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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