Italian Formula One team AlphaTauri has roped in Austrian vodka brand NEFT Vodka as the team’s Official Team Partner.
The long-term partnership will have the NEFT logo present on halo, wheel spray deflectors, top headrest of the AlphaTauri race car. NEFT will also work with AlphaTauri towards the team’s net zero goals.
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Fabian Wrabetz, Scuderia AlphaTauri Director of Marketing and Communications, commented,
“Much like the sport of Formula 1, NEFT Vodka believes in the power of extraordinary and remarkable moments. Scuderia AlphaTauri is delighted to welcome this ambitious and ultra-premium brand to our growing portfolio of partners during this incredibly exciting and transformational period in the sport. We can’t wait to share this collaboration with the world in the years to come.”
Jeff Mahony, NEFT Global Inc CEO, added,
“Scuderia AlphaTauri are the perfect partner for NEFT Vodka, as we enter the next era of our global business. Scuderia AlphaTauri provides the ultimate global stage to show the innovation and unrivalled taste of our ultra-premium vodka. We’re honoured to be an official partner of the F1 team during this pivotal time in both of our dynamic businesses. We couldn’t be more excited about what we can achieve together in the years to come.”
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