Aditya ChaudhuriThis article contains information about the organisations enjoying branding presence across the assets of Visa Cash App RB F1 Team (VCARB) as their official sponsors and partners during the 2024 FIA Formula One World Championship season.
VISA
In January 2024, Red Bull signed a multi-year partnership agreement with Visa, which then became the Title Partner of the then-AlphaTauri team, who were thusly rebranded as “Visa Cash App RB Formula One Team”.
The partnership also sees Visa serve as a Global Partner to both the Red Bull teams, while enjoying brand visibility on their F1 as well as F1 Academy cars.
Cash App
Mobile payment service Cash App has been a Red Bull partner since 2021 and became a Co-Title Sponsor with Visa of the sister Red Bull team in January 2024.
Cash App enjoys branding presence through a host of team assets as part of the agreement.
Honda
Through its partnership with Red Bull, Honda has been providing VCARB with its power units since 2019. The partnership also puts the Honda logo on the VCARB race car and driver race suit.
Epicor
One of the leading industry-specific software companies, Epicor was announced as VCARB’s Official ERP Partner in October 2021.
The multi-year partnership sees Epicor provide VCARB with the necessary tools to streamline production, correlate components with telemetry data, and maximise vehicle performance. The Epicor logo also features on the VCARB race car.
Pirelli
Through its over-arching agreement with Formula One, Italian multinational tyre manufacturer Pirelli serves as the Official Tyre Supplier to all F1 teams, including VCARB.
Riedel
A German manufacturer and distributor of real-time networks for video, audio and communications firms, Riedel is also a Team Partner of the VCARB team.
Siemens
Leading global industrial manufacturer Siemens has been a long-time VCARB partner.
As per the deal, the German company provides the team with its various tools and software to help them manage the fast, changing workflows during the race season.
Randstad
Italian HR services company Randstad Italia has been VCARB’s Official HR Partner since January 2019.
Apart from putting the Randstad logo on the VCARB driver race suits and pit crew helmets, the partnership also sees Randstad work with the team to work around talent scarcity and identifying the key aspects of the development-work supply chain in order to place those with the necessary specific and complex skills required in the automotive sector.
PKN ORLEN
Global oil and gas company PKN ORLEN was roped in as the Principal Partner of the VCARB team in January 2023.
The multi-year partnership sees PKN ORLEN enjoy branding presence across a host of VCARB assets and also on the team’s race car and driver apparel.
Ravenol
Ravenol, a producer of lubricants, joined VCARB as their Official Lubricant Partner in February 2022.
The partnership sees Ravenol provide the team with its lubricants, hydraulic oils, greases, and other industrial supplies. The Ravenol branding is also present on the VCARB race car (on the nose), driver overalls, and team kit.
XMTrading
Leading online CFD and FX broker XMTrading was roped in as the team’s Official FX Trading Partner in March 2023.
The partnership puts the XMTrading logo on the VCARB race car and driver race suit.
In February 2024, VCARB extended their partnership with XMTrading, which thus continues on as the Official FX Trading Partner of the team.
NEFT Vodka
Austrian vodka brand NEFT Vodka was roped in by VCARB as an Official Team Partner in November 2023 ahead of the inaugural Las Vegas Grand Prix.
The long-term deal puts the NEFT Vodka logo on the halo, wheel spray deflectors, and top headrest of the VCARB race car. The Austrian brand also works with the team on their net-zero carbon goals.
Hugo Boss
VCARB roped in German luxury fashion brand Hugo Boss as their Official Apparel Partner in February 2024.
The deal entails Hugo Boss providing the team drivers with formal apparel, with its logo featuring on the VCARB race suit, teamwear, and race car.
Piquardo
Italian luxury brand Piquardo was brought on board as the team’s Official Luggage Partner in February 2024.
As per the deal, Piquardo provides the team with products such as backpacks and trolley bags.
TUDOR
Swiss watchmaker TUDOR is also an Official VCARB Partner.
The partnership puts the TUDOR branding on the VCARB driver race suits and other team assets.
