Aditya ChaudhuriBWT becomes the title partner of the French racing team.
French Formula One racing team Alpine have announced leading water treatment systems supplier BWT as their title partner from the 2022 season onwards. The long-term partnership will see the team renamed to BWT Alpine F1 Team.
As part of the deal, BWT’s iconic pink branding will be visible on Alpine’s race cars and driver race-suits to promote the message of sustainability and social responsibility.
Both Alpine and BWT will work together to analyse their impact on the planet and take steps to reduce their carbon footprint across their respective fields. The first step that both parties will take is to eliminate the use of single plastic consumption.
Cédric Journel, Alpine Sales and Marketing Vice President, commented:
“We are excited to announce that BWT will be the title partner for the Alpine F1 Team for the next few years. Both Alpine’s and BWT’s sustainability agendas are fully aligned on eliminating single use plastics and we are pleased to join forces to convince many people around the globe, our employees, partners, customers and fans to reduce plastic waste. In parallel we will use the huge global platform F1 provides to support BWT in their fight against the unfair distribution of clean, safe and healthy drinking water.”
Lutz Hübner, CMO, BWT, added:
“We are proud to become part of BWT Alpine F1 Team as its title partner. With our unique and patented water treatment technologies and Alpine’s large global following, we can help to ‘Change the world – sip by sip’. The first stage will be to create BWT Bottle Free Zones across all the Alpine factories and at race events. The joining of forces to increase awareness, as well as to fight for sustainability, aligns BWT and Alpine perfectly. Besides that, BWT has been investing for more than two decades in the development of membranes for our future hydrogen-powered economy. We are meanwhile one of the world’s leading suppliers in membranes for the production of green hydrogen and in membranes for fuel cells – the energy converter of the 21st century. Together with our new partners, we will contribute to emission-free racing and sustainable fuel cell electric mobility.”
Alpine will be debuting their 2022 challenger on February 21, just ahead of pre-season testing.
