The BWT Alpine Formula One Team have announced a long-term partnership with BENETEAU, France’s oldest and largest boat manufacturer.
The co-branding partnership will see the two parties work on various projects to enhance their dedication to innovate through design and excellence in quality.
The partnership announcement also states that the French F1 team’s automotive product plan matches with BENETEAU’s ambition.
Antonino Labate, VP Sales, Marketing & Customer Experience, Alpine, commented:
“We are delighted to announce Alpine’s latest collaboration with French yachting giant BENETEAU. Over and above our passion and expertise in France, we share common ambitions in terms of product development, sustainable innovation and growth. This partnership is aimed at a wide range of activities that will enable us to bring together our respective audiences and gain greater visibility internationally.“
Oliver Oakes, Team Principal, BWT Alpine Formula One Team, said:
“We are hugely excited to partner with prestigious boatbuilder BENETEAU. Both BWT Alpine Formula One Team and BENETEAU are at the forefront of performance-based industries and, combining this experience, will be able to create a series of state-of-the-art projects.“
Eric LeVine, Sales Director, BENETEAU Motor Yachts, added:
“We are thrilled to join forces with such an esteemed player in motorsport. This partnership reflects our shared dynamism and desire to challenge ourselves to discover new paths towards success. Alpine represents an obvious and logical partner. There are so many parallels with our brand, such as being a reference in manufacturing top-of-the-range products, our vision of a superior customer experience and our drive to exceed market expectations.“
Also read: BWT Alpine Formula One Team join forces with Castore
Leave a Reply