Binance unveiled as the Official Fan Token Partner of the French F1 team.
French Formula One team Alpine have announced a multi-year partnership with the world’s largest crypto exchange, Binance. The partnership will see Binance join the French team as their Official Fan Token Partner and also as the Alpine Esports Partner from the 2022 season onwards.
The agreement between the two parties will make the Binance logo visible on Alpine’s race car for the upcoming season. Alpine will also be launching their official fan token with help from Binance. The Alpine F1 Team Fan Token will be launched on the Binance Launchpad and will be available for all Binance users and Binance Fan Token community through spot, bank car purchases and P2P. Both parties will also work together on various fan engagement opportunities and campaigns.
Laurent Rossi, CEO, Alpine, commented:
“BWT Alpine F1 Team is not one to shy away from challenges, nor are we afraid to continually push the limit both on and off the track. Partnering with Binance fuels our passion to change the racing landscape as well as open doors for more innovative fan engagement. This journey starts with the ALPINE token launch and the unveiling of a special collection of NFTs. These upcoming, limited edition NFTs will highlight Alpine’s commitment in striving for elegance, ingenuity and audacity. We aim to be forerunners in this new digital space and we believe Binance is the right partner to take us all the way to the chequered flag.”
Helen Hai, CEO of Binance Fiat Exchange, added:
“We are proud to announce BWT Alpine F1 Team on the Binance Fan Token Platform, and our first Formula 1 partnership. The Alpine name has a rich history in motorsports but it is its innovative approach to fan engagement that aligns perfectly with our vision for Binance Fan Tokens. Alpine always pushes the envelope when it comes to engaging their fans who have access to perks like exclusive test drives, one-on-one time with professional racing drivers, as well as playing host to rallies set in the picturesque French countryside – just to name a few! We aim to bring equally exciting experiences to the blockchain and drive even more utility for ALPINE holders, to extend the range of activities fans can already do on our platform. We are just approaching ‘turn one’ of ‘lap one’ on the token race track; and possibilities are truly endless.”