French automaker Alpine’s esports division, Alpine Esports, has announced a new partnership with German gaming furniture manufacturer ADEPT. The new partnership will see ADEPT join as the Official Gaming Chair of Alpine Esports.
ADEPT will be providing Alpine with its products. The first activation between the two parties will take place during the 2023 Le Mans Virtual.
Johannes Preis, Brand Director at ADEPT, said:
“We’re super proud to announce our partnership with Alpine Esports. There’s a lot of potential in the sim racing world and with Alpine, we found a partner sharing our vision and beliefs to tap into it. This is not only a marketing opportunity, we’ll also use this partnership to promote climate awareness in racing, starting with our first joint activation during Virtual Le Mans on Jan 14th/15th. Looking forward to a great year 2023 together!“
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