Alpine F1 team renews Mercado Libre partnership

French Formula One team Alpine has announced a partnership renewal with Argentine e-commerce company & banking, Mercado Libre. The partnership renewal will see Mercado Libre continue on as an Official Team Partner and also support Alpine’s Argentine driver, Franco Colapinto. The new partnership renewal was kicked off through a new campaign which has Colapinto headlining it along with the Alpine race car for the Formula One 2026 season, the A526. 

Mercado Libre will continue to have branding presence on the Alpine race car and will work on various fan engagement activities across the region as they look to support  Latin American talents at the top level of motorsports. 

Flavio Briatore, Executive Advisor, BWT Alpine Formula One Team, commented,

“We are proud to continue our partnership with Mercado Libre this season. From the beginning, we found a shared vision based on innovation, ambition, and the relentless pursuit of high performance. Their presence strengthens our connection with Latin America, a key region for Formula 1, and we deeply value the company’s sustained commitment to our project and to the talent that is part of the team.”

Franco Colapinto, BWT Alpine Formula One Team driver, said,

“Starting my third year in Formula 1 is both a huge challenge and a dream come true. Each season demands more preparation, more focus, and more ambition, and having the support of Mercado Libre, which believed in me from the very beginning, gives all that effort a very special meaning. Today, I feel more experienced and more confident to push forward in this new chapter, ready to start the season in Australia and give everything from the very first lap.”

Sean Summers, EVP and CMO of Mercado Libre, added,

“Three years ago, we decided to back a young talent who was taking his first steps in Formula 1. There were no guarantees, no shortcuts. From day one, we were impressed by his work ethic, his character, and his enormous ambition to reach the highest level. We immediately knew that was where we wanted to be. Today, seeing Franco start his third year in the category, firmly established within Alpine, ready to take on new challenges and truly compete against the best in the world, is a tremendous source of pride for all of us who have followed and supported him from the very beginning. With this continued support for Franco, Mercado Libre completes its commitment to Latin American talent in Formula One, and we begin the new season with great enthusiasm.”