Alpine partners with Jeremy Clarkson’s Diddly Squat

French Formula One team Alpine have announced a new partnership with Jeremy Clarkson and Lisa Hogan’s Diddly Squat Farm Shop for the British Grand Prix 2026. The partnership will see Diddle Squat Farm Shop provide a range of locally sourced food, produce, condiments and beverages to help the team with the hydration and nutritional needs at Silverstone. Alpine’s drivers, Pierre Gasly and Franco Colapinto will also take part in activations hosted by Diddle Squad Farm Shop as well. 

Steve Nielsen, Managing Director for the Alpine F1 Team, commented,

“We are delighted to rely on Diddly Squat Farm to supply us with local farm food this weekend at Silverstone. As a team, we have enjoyed an excellent relationship with Jeremy Clarkson who has been very supportive of us for several years. It’s great that we are able to help promote British farming and highlight the importance of farming to the local area. Our base at Enstone is surrounded by farms so we are well aware and full of admiration for what farmers do in bringing food to our tables. It’s a special occasion to bring local food to Silverstone to keep our team and drivers well fed this weekend so thanks to Jeremy and the team at Diddly Squat Farm for their on-going support.”

Lisa Hogan, Co-founder, Diddle Squat Farm Shop, said,

“It is with great pleasure to team up with our local Formula One team at Silverstone this weekend. The British Grand Prix is one of the highlights on the British sporting calendar so to have Diddly Squat Farm Shop associated, and to play a small role, with the team this weekend is certainly quite special. We hope the team and its drivers enjoy some of our local produce and wish them a successful weekend on track.”