BWT Alpine F1 Team partner with Jeremy Clarkson’s Diddly Squat

BWT Alpine Formula One Team have announced a partnership with Jeremy Clarkson and Lisa Hogan’s Diddly Squat Farm Shop for the 2026 F1 British Grand Prix.

The partnership will see Diddly Squat Farm Shop provide a range of locally sourced food, produce, condiments, and beverages to help the French team with their hydration and nutritional needs at Silverstone.

Additionally, Alpine drivers Pierre Gasly and Franco Colapinto will take part in activations hosted by Diddly Squat Farm Shop.

Steve Nielsen, Managing Director of BWT Alpine F1 Team, commented:

“We are delighted to rely on Diddly Squat Farm to supply us with local farm food this weekend at Silverstone. As a team, we have enjoyed an excellent relationship with Jeremy Clarkson who has been very supportive of us for several years. It’s great that we are able to help promote British farming and highlight the importance of farming to the local area. Our base at Enstone is surrounded by farms so we are well aware and full of admiration for what farmers do in bringing food to our tables. It’s a special occasion to bring local food to Silverstone to keep our team and drivers well fed this weekend so thanks to Jeremy and the team at Diddly Squat Farm for their on-going support.”

Lisa Hogan, Co-founder, Diddly Squat Farm Shop, said:

“It is with great pleasure to team up with our local Formula One team at Silverstone this weekend. The British Grand Prix is one of the highlights on the British sporting calendar so to have Diddly Squat Farm Shop associated, and to play a small role, with the team this weekend is certainly quite special. We hope the team and its drivers enjoy some of our local produce and wish them a successful weekend on track.”