Alpine signs new partnership with MSC Cruises

Multi-year deal signed

Formula One team Alpine has roped in global cruise line MSC Cruises as a Premium Partner on a multi-year partnership. The deal will see MSC Cruise have branding presence on Alpine 2025 race car, the A525 and both will also work together on various fan engagement experiences.

Aside from Alpine, MSC Cruises is also a Global Partner of Formula One and the latest deal with Alpine further expands their journey at the pinnacle of motorsport.

Flavio Briatore, Executive Advisor, BWT Alpine Formula One Team, commented,

“We are incredibly excited to announce our new partnership with MSC Cruises. It is an honour for BWT Alpine Formula One Team to welcome as one of its valued partners, MSC Cruises, who have already shown their commitment to the sport as partners of Formula 1. This collaboration brings together two dynamic industries, both driven by a passion for innovation, performance and excellence. We see many exciting synergies between the world of motorsport and luxury cruising, where precision, teamwork and delivering unforgettable moments are key elements. We truly look forward to working together with MSC cruises on many exciting projects, throughout the F1 season and beyond.”

Pierfrancesco Vago, Executive Chairman MSC Cruises, added,

“Formula 1 continues to grow in popularity around the world and as a Global Partner we have achieved exceptional results, so it is only natural for us to further develop our presence at the world-class races by joining forces with a team. We are proud to announce our collaboration with BWT Alpine Formula One Team with a strong heritage and legacy and our shared values of innovation and team spirit will make for the perfect partnership.”