New deal ahead of F1 2025 season
Formula One team Alpine has announced a new partnership with Brazilian quick-service superfood brand OAKBERRY. The deal will see both work together to promote healthy eating with OAKBERRY enjoying branding presence on the Alpine race car, the A525, as well across the season.
Oliver Oakes, Team Principal, BWT Alpine Formula One Team, said,
“We are very excited to team up with OAKBERRY for the upcoming Formula One season. Our guests and team members will be treated to a healthy and authentic Açaí experience as they bring the superfood to BWT Alpine Formula One Team. The shared dynamic culture between fans of OAKBERRY and Formula One make this partnership hugely valuable.”
Georgios Frangulis, OAKBERRY Founder and CEO, added,
“We are very true to our legacy at OAK [OAKBERRY] and I believe legacy is something that runs on Alpine Formula One DNA. With our global expansion strengthening yearly, it makes total sense for us to partner up with brands and platforms that can deliver the awareness we look for and most importantly, has its values aligned with ours.”
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