Global hospitality firm Accor has announced a new partnership with French Formula One team Alpine ahead of Alpine’s home race at the French Grand Prix.
The partnership will see ALL, Accor’s lifestyle loyalty programme, join forces with the French Formula One team to provide them with multiple opportunities in Formula One and beyond, which will include designing services, hospitality programmes and travel management.
Additionally, ALL and Alpine will also work together to explore sustainable technologies as both brands aim to reduce their carbon footprints and environmental impact. Alpine will make use of Accor’s expertise in sustainable travel initiatives as the team continue to work with the FIA and Formula One to cut down their environmental impact whilst travelling around the world during the Formula One season.
Alpine most recently have taken steps to reduce emissions by implementing high-performance electric technology in their road cars. They will also use the same technology in the Formula One team’s powertrains as they aim to make all their cars electric by 2025.
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