BWT Alpine F1 Team partner with Pommery

BWT Alpine Formula One Team have announced a partnership with Maison Pommery & Associés, a French champagne house.

The partnership designates Pommery as the Exclusive Champagne Supplier of the French outfit, whose guests will now have access to Pommery’s cuvées (a type of wine) at their hospitality areas during the races throughout the season.

Additionally, Alpine and Pommery will also collaborate on various unique campaigns and initiatives.

Guy Martin, Global Marketing Director BWT Alpine Formula One Team, commented:

“We are delighted to welcome Maison Pommery & Associés to the team. Their heritage, excellence and pioneering spirit reflect the same ambition and elegance that drive our team.”

Bruno Hohmann, VP Sales, Marketing and Customer Experience of Alpine, said:

“This collaboration between the prestigious Pommery Champagne and Alpine will allow the brand to offer even more enriching experiences to our customers and further solidifies Alpine’s position in the world of premium French culture and art de vivre, alongside a major player in the Champagne industry.”

Nathalie Vranken, President of Maison Pommery & Associés, added:

“We are extremely proud to partner with Alpine and the BWT Alpine Formula One Team, two French references that embody excellence, innovation, and emotion. This partnership perfectly reflects Maison Pommery’s values: boldness, elegance, and the constant pursuit of unique experiences. Through this collaboration, we aim to showcase the French art de vivre within the prestigious and thrilling world of Formula One, offering exceptional moments to guests and enthusiasts around the world.”