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BWT Alpine F1 Team renew Shamir partnership

January 30, 2024

BWT Alpine F1 Team have announced a partnership renewal with Israeli optical lens tech firm Shamir Optical Industry. The multi-year agreement will see Shamir continue on as Alpine’s Optical Performance Partner.

Alpine and Shamir have been partners for four years. Shamir plays an important role in evaluating the team’s needs for advanced visual performance and has delivered them advanced safety equipment and lenses for optimum vision. 

Speaking about the renewal, David Gendry, Chief Commercial Officer of BWT Alpine F1 Team and Communications VP of Alpine, commented:

We are thrilled to extend our collaboration with Shamir, a partner that shares our dedication to pushing the boundaries of technology. We look forward to continuing our work towards visual excellence and introducing more state-of-the-art solutions with the work we are doing with Shamir.

Yagen Moshe, CEO, Shamir Optical, said:

We are proud to continue our technical partnership with BWT Alpine F1 Team, and we look forward to unlocking even greater visual performance with the team. Our continued partnership provides a unique avenue for Shamir to pursue our passion for innovation and developing unique and ground-breaking products. A wonderful collaboration like we have with BWT Alpine F1 Team, in a sport where performance is everything and every 0.1% matters, is perfectly in line with the Shamir mission of improving quality of life by improving vision.” 

Zohar Katzmann, Chief Technology Officer, Shamir Optical, added:

Our developers are excited to continue working with the BWT Alpine F1 Team. It is a partnership that sparks our imaginations and inspires creative innovation. Our mission is to deliver perfect vision under all conditions, to tailor personal vision solutions to our Alpine F1 Team and to enhance the team’s performance and safety in the extremes of F1 competition. And it’s a two-way street, because data from this team is analysed and added to our data set to develop production lenses, including the Driver Intelligence lenses.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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