Alpine inks new partnership with Skip

Formula One team Alpine has announced a new regional partnership with laundry detergent Skip, who will join the team as a Regional Partner across Argentina and Uruguay. The partnership will be launched in Argentina and Uruguay through the ‘Ready for the Next Lap’ campaign and Skip branding will be present on selected communication assets of the team and there will be activations in strategic regions.  

Guy Martin, Global Marketing Director, BWT Alpine Formula One Team, said,

“We are delighted to welcome Unilever’s Skip brand as a regional team partner for the Argentina and Uruguay markets. Together we look forward to kick starting the partnership through Skip’s impactful campaign “Ready for the Next Lap” which reflects both the dynamic energy of racing through BWT Alpine Formula One Team and Skip’s commitment to delivering outstanding results.”

Ana Hernandez Hermida, Brand Manager, Skip Argentina, added,

“We are very excited to start this new chapter with BWT Alpine Formula One Team. As a brand with a strong history of innovation, performance and closeness with consumers, this partnership allows Skip to connect with culture in a powerful and relevant way — building on the excitement around the team, the drivers and the growing passion for Formula One in South America, especially Argentina and Uruguay. Through ‘Ready for the Next Lap’, we want to bring Skip’s Short Cycle performance credentials into a world that celebrates precision, speed, and teamwork, while staying close to the everyday lives of our consumers.”